About us
At American Family Insurance, our dedication to dreams is a pledge to protect what matters most. As a company, we are committed to this on a broader scale: in our communities, among our people, and in the environment. We strongly believe that we should take actions today to secure a better tomorrow for the next generation.
Even though this has been a part of our fabric for over 85 years, we consider it a journey, a mission to constantly challenge ourselves to do more.
We feel it is important for our customers to explore this commitment to our community, our environment, and our people.
Our Vision
To be the most trusted and valued customer-driven insurance company.
The American Family Enterprise is a family of companies dedicated to delivering unparalleled service and exceptional protection to our customers.
Our Mission
Inspire, protect and restore dreams.
Our Values
Our commitment to you is to be innovative, caring, agile, trustworthy, transparent and passionate.