Non-American users: what are lesser known brands from your country (or neighbouring countries) that are worth trying? Many brands don't have stores in certain country, but they will ship to many countries.
Which are less known or talked brands on this sub, but you would recommend them
Tom Tailor, Tom Tailor Denim: quality clothes, similar price range to Zara. Not too trendy. Tom Tailor Denim focuses on younger people, but clothes have good quality.
Ginatricot: discovered this brand while visiting Sweden. Trendy and chic clothes but with elegant touch, good quality.