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Can't Buy Me Like
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www.facebook.com/cantbuymelike?fref...
www.cantbuymelike.com
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Today’s brands face an apparent choice between two evils: continuing to slash their increasingly ineffective advertising or putting blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way...
We’ve entered the “Relationship Era,” where the only path for businesses seeking long-term success is to create authentic customer relationships. Not through hip social media promotions, viral videos or blizzards of micro-targeted online ads. Those tactics, which simply disguise old ways of thinking with new technology, just don’t work in the long run.
So what does work? Where do “authentic customer relationships” come from? The answers will make some leaders sigh with relief while others rip their hair out: Honesty. Transparency. Shared values. A purpose beyond profit.
It may sound like the woo-woo language of self-help books and inspirational wall posters. But as Bob and Doug show, it’s the deadly serious reality of business in the 2010s. Some companies, such as Patagonia, Panera Bread, and Krispy Kreme, have already embraced the Relationship Era and are enjoying consistent growth and profits while spending substantially less on marketing than their competitors.
Bob and Doug blend powerful new research, fascinating exam¬ples and practical advice to show how any company can thrive in the Relationship Era.
We’ve entered the “Relationship Era,” where the only path for businesses seeking long-term success is to create authentic customer relationships. Not through hip social media promotions, viral videos or blizzards of micro-targeted online ads. Those tactics, which simply disguise old ways of thinking with new technology, just don’t work in the long run.
So what does work? Where do “authentic customer relationships” come from? The answers will make some leaders sigh with relief while others rip their hair out: Honesty. Transparency. Shared values. A purpose beyond profit.
It may sound like the woo-woo language of self-help books and inspirational wall posters. But as Bob and Doug show, it’s the deadly serious reality of business in the 2010s. Some companies, such as Patagonia, Panera Bread, and Krispy Kreme, have already embraced the Relationship Era and are enjoying consistent growth and profits while spending substantially less on marketing than their competitors.
Bob and Doug blend powerful new research, fascinating exam¬ples and practical advice to show how any company can thrive in the Relationship Era.
Recommendations and reviews from 1 person
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Referral from
May 28, 2013
Dan S. asked:Do you need a good social media book? "Can't Buy Me Like" lays out a great plan for successful social media marketing. I recommend it strongly.
Dan S. replied:They have a site on facebook. naturallly : )https://www.facebook.com/CantBuyMeLike?fref=ts
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