My career in marketing started ‘web first’, managing content and building online communities. I helped many businesses to produce their first websites. For most of my agency-side career, I worked for Hilton, planning and managing complex multimedia, multi-site promotional campaigns for its national and international chain of health clubs. In 2007 I switched to become a client-side marketer, joining a new business operating in the newly liberalised postal marketplace. With my support, the business’s annual sales rocketed from £3 million to £60 million over the next five years.
In 2009 I discovered social media, and haven’t put a smartphone down since!
Today, I run a successful marketing consultancy, providing marketing advice, practical hands-on support, and training.