Some of the best, most clever, and most innovative commercial graphic design that's happening right now is in the supermarket, in the wine section, on the middle shelf. Not the top shelf, because those labels all look stately and proper and predictably boring. (Wine quality aside.) And not the bottom shelf, because Gallo and Sutter Home don't need a new graphic designer -- they've nailed their target audience. It's the middle shelf where you can see designers actively competing with each other to be the most eye-catching, the most witty, the most fun, and sometimes the most baffling -- all without, of course, being the most expensive. It's an art gallery, that middle shelf. Seriously.