About us
Copywriting and creation of hi-level English marketing collateral aimed at international audiences, including: company and product names, taglines, scripts for Flash and other video presentations, web site content, brochures, articles, white papers, press releases, and more. With almost two decades of experience in the international sales and marketing trenches, I have learned to rapidly define and internalize company messages - and communicate them at eye-level to the target audience. My writing reflects a deep understanding of business, communication, and technology - coupled with a hard-hitting and concise, yet elegant writing style. My guiding principles for communicating company messages: subdued and to-the-point creativity, that still retains humor and pep; a flare for the dramatic - keeping in mind that not everyone responds to drama; a taste of the exotic, with the understanding that some prefer the mundane.