Fuzziwig's Candy Factory is a self-serve candy store cleverly designed to look like a fun, whimsical candy factory. Each store is decorated with animated "candy-making" machines, creating an entertaining, amusement park atmosphere. Over 400 varieties of conventional, unusual, and nostalgic candies – think "pixie sticks," rock candy, candy necklaces, jawbreakers and wax lips – are playfully displayed in merchandising bins on the side walls and center island. Stores also feature a large selection of sugar-free candies in addition to chocolate-coated nuts and confections. Many locations offer self-serve soft drinks, ice cream, popcorn, cotton candy, store-made fresh fudge, caramel apples, and hand-dipped chocolate covered strawberries. Fuzziwig's Candy Factory stores also have an impressive collection of hard to find specialty toys, plush animals and collectibles. The Fuzziwig's Candy Factory buyers and merchandisers are always one step ahead of the latest candy and collectibles trends, making Fuzziwig's Candy Factory "the place" to go for the most sought after items. The company's merchandising philosophy is to "find the hottest product and be first in the market with the best selection."