Admin - I know I shouldn't do this so I accept a deletion of post may be the order of the day, but I need some help with my business 'google' ranking for my local area....
Jason C. replied:
Denise Armstrong why don't we help each other out by linking each others websites on our own and fb page
Jason C. replied:
https://www.facebook.com/groups/364561880278628/
Denise A. replied:
Jason Currie - I think there should be a FB and web page for Positive only Dog Trainers around county that clients could use to find a local trainer - one that doesn't discriminate necessarily between 'membership' bodies - tall order mind LOL
Jason C. replied:
Denise Armstrong thats fine i hope everyone can help please post on my wall as well if you like
Jason C. replied:
Denise Armstrong yell online do websites interest free over 10 months plus also optimize,,thats how im getting mine done
Brian H. replied:
I have to chuckle (with some frustration) at the ironies in all this as a professional marketer before I was a professional dog handler. The same arguments (in the logical sense) apply here as to people who really need professional help for canine behaviour but avoid it as far as possible (not trying to be rude Denise believe me) in that something is wrong or not behaving as well as you want it to be (your web marketing) but proper professional help will get you back on track - oh and it's also an ongoing process not a one off task as the web is a dynamic (living) entity and so is search. I will post a link to an article which is a good summary of what you can do to help your local web marketing. It's a good, simple overview (although the simple is still relative) but if you really want to be successful you either need to spend some time and get to grip with some of the technicalities so you can do it better yourself or spend some money and get it done properly via a professional. The list assumes that you're using a properly set up website (on your own domain and you have full control of the pages) which you don't. A key weakness of DIY websites is that they generally tend to not rank very well (reasons can vary). They are like asking a Great Dane to do agility... if you have any specific questions please feel free to PM me. http://www.searchenginejournal.com/local-seo-guide-15-marketing-techniques-to-promote-your-business-online-by-steven-macdonald/51823/
Brian H. replied:
From that list the important things (in my view) are as follows but bear in mind the strategy that you follow is really determined by the competitive environment you're in. You can tell that simply by googling what you do (let's say you're a professional dog walker in Manchester) and see how many come up on that search term. The more that come up in the sponsored ads top and side, you have an indicator there of how competitive it is as they are the people willing to pay to advertise their services. Gun dog training in Bishop Stortford will have a different result and therefore a different emphasis...: 1. Have your own website on your domain that you can edit (and therefore optimise for search engines whether it be through website technical elements or as part of a content strategy). 2. Ensure the site is listed and indexed with Google 3. Have a local business listing (Google Places is now integrated with Google+) but ensure you optimise it. 4. Use something like Google AdWords to run a PPC campaign if you're just launching a site and have some time before it ranks or if you're launching an event or a new product etc. This needn't be expensive. It might mean a campaign for one month and £30... 5. Have a content strategy - This could be a blog on your site (or a third party one via WordPress/BlogSpot etc. through to YouTube videos a Pinterest board. 6. Harness the power of the free web (e.g.directories - even the free ad spaces on Yell.com, gumtree, qype etc.). 7. Use Social Media effectively - make sure you have consistent identities across the various media but don't spend all your time on FBook or Twitter unless it's an income generator. My doggy daycare FB page is really just for clients to see what their dogs get up to. It's value add, not revenue generation. If you write books, organise seminars events etc. then it can be used differently and effectively. 8. Look at your traffic, if nothing else you will want to see it increasing and you will want to look at the keywords in the report that show you how people found you.
Brian H. replied:
Ok, simple test to know that Google has registered your site - and how much of it - is to put site:yourwebaddresshere and see what comes up. Google will list what it has indexed site:www.reddogtraining.co.uk
Brian H. replied:
lol, i'll leave it there anyway, off out....Happy New Year one and all