Does anyone have a good undergrad assignment they would recommend for medicalization and pharmaceutical marketing/advertising? I am thinking about having them write a...
Jen S. replied:
A suggestion more than an assignment, but if you go the route of talking about gendered advertising, this parody ad from That Mitchell and Webb Look has worked well as a conversation starter in my classes (contains mild profanity): http://www.youtube.com/watch?v=85HT4Om6JT4
Scott M. replied:
If you're still looking for a topic, you might want to consider this: http://www.nytimes.com/2014/03/16/opinion/sunday/how-much-should-hepatitis-c-treatment-cost.html
Jamie L. replied:
I've assigned this in my "Persuasion" course but it would work for a class on the rhetoric of health/medicine: have students create "culture jams" of the pharmaceutical industry or other products related to health, as exemplified by this "Joe Chemo" spoof ad: https://www.adbusters.org/spoofads